I read a twitter post today saying that you want women to like you book because they are the ones who are reading. I wasn't sure if it is true, I mean, I come from a family of readers. My brothers read, my dad does, and my husband reads a lot. My best friends husband is the one who got me into reading classics.
So I looked it up. According to an NPR article (Why Women Read More than Men)48% of women reported being frequent readers, while only 26% of men do. Of them, only account for 20% of the fiction readers. So men aren't reading, but when they are, it is non-fiction.
The article suggested that women are more empathetic and have a greater emotional range, allowing then to enjoy fiction more.
My first thought was, women enjoy the escape from reality more. I don't know if that is just me, but when I asked my husband he said the same thing. It isn't that life is so bad, it is just nice to have a break once and awhile. I love to escape into a world of fantasy where kids can fly and vampires are perfectly beautiful. I want to create this world for other people, so they can have an enjoyable experience for an afternoon, before they have to get back to real life and make dinner.